AN UPDATED LOOK TO INCREASE SALES??
"THE Australian will this week and next unveil a significant overhaul of its weekday and Saturday editions, including launching a Monday-to-Friday broadsheet liftout called A Plus.
The new section will be led by features and include a dedicated games and puzzles page, TV listings and reviews, a reader-contributed column and a daily guide to arts and entertainment events in each state.
The Weekend Australian's weekly Review section will become a magazine-style stitched-and-trimmed insert and The Weekend Australian Magazine will get a new look.
The revamp will be backed by a year-long branding campaign under the slogan Think. Again, which starts on Wednesday in print, online, on TV and outdoors.
The campaign will feature well-known Australians Ray Martin, Tetsuya Wakuda, Peter Cosgrove, Collette Dinnigan, Tim Horan, Phillip Adams, Gerry Harvey and Grant Hackett.
The relaunch and advertising campaign represented a multi-million-dollar investment in the paper, editor Paul Whittaker said. "We are continuing to invest in journalism. We're putting more pages of high-quality content into the paper."
The weekday paper will also include an extra page of world coverage and a bigger business section, with two pages of content from The Wall Street Journal.
On Mondays, the Business and Media sections will be integrated in a 12-page liftout.
The Weekend Australian's international content will also be increased, with a stand-alone Worldwide section.
A new section, Focus, will publish commentary and analysis and Inquirer will hold long-form journalism."
SOURCED; Sally Jackson August 31, 2009
<http://www.theaustralian.news.com.au/story/0,25197,26003220-7582,00.html>
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